At Gerard Insights Group, we offer a full suite of insight and strategy services designed to help you move forward with confidence. From uncovering deep human truths to shaping media strategies with meaningful impact, everything we do is built on clarity, depth, and results.
We uncover the motivations, emotions, and behaviors that drive real decision-making. Through carefully crafted qualitative research, UX exploration, quantitative insight consulting, and media strategy, our work goes deeper to reveal the patterns that matter and the truths that move business forward.
Qualitative Research
Best in class moderating of focus groups and in-depth interviews (IDIs), bulletin boards, shop alongs and intercepts, message and concept testing, mobile diary studies, journey mapping, persona development, and more — designed and moderated with precision for deep emotional and behavioral insight.
UX Research
Usability testing, user interviews, journey and experience mapping, wireframe & prototype feedback, needs finding and problem exploration, UX strategy evaluation and input, design iteration support and recommendations.
Quantitative Insight Consulting
Custom survey design, programming, data analysis, and reporting — structured to validate and size the deep truths we uncover qualitatively.
Media Strategy
Strategic media planning & buying, audience research and segmentation, media mix strategy, budget allocation, campaign scheduling and timing, KPI definition and performance planning, negotiation and procurement, ad placement execution, monitoring and optimization, post-campaign analysis and reporting.