At Gerard Insights Group, we offer a full suite of insight and strategy services designed to help you move forward with confidence. From uncovering deep human truths to shaping media strategies that deliver, everything we do is built on clarity, depth, and results.

We uncover the motivations, emotions, and behaviors that drive real decision-making. Through qualitative research, UX exploration, quantitative insight consulting, and media strategy, our work goes deeper to reveal the patterns that matter and the truths that move business forward.

Qualitative Research

Focus groups (in-person and online), in-depth interviews (IDIs), bulletin boards, mobile diary studies, journey mapping and persona development, and more — designed and moderated for deep emotional and behavioral insight.

UX Research

User interviews, usability testing, product feedback loops, journey analysis, and research-backed design recommendations.

Quantitative Insight Consulting

Custom survey design, and data analysis — structured to validate and size the truths we uncover qualitatively.

Media Strategy

Strategic media planning & buying, Audience Research and Segmentation, Media Mix Strategy, Budget Allocation, Campaign Scheduling and Timing, KPI Definition and Performance Planning, Negotiation and Procurement, Ad Placement Execution, Monitoring and Optimization, Post-campaign Analysis and Reporting.